Media event coverage can include ribbon cuttings, new business openings, award ceremonies, trade shows, or any promotional events. Often a quick turn around is needed for social media or news outlets.
For business parties or gatherings, the coverage requirement is often simply showing attendees engaged and enjoying themselves, especially so for entertainment centric events. Images capturing a great guest experience can be used to promote interest in a company or organization, and to encourage participation for annual or future events.
A "run of show" or a shot list is helpful for event photography and videography. Shotlists may include specific guests, or groupings of attendees. There may be awards, presentations, speeches, etc. Knowing this in advance will help anyone shooting provide more complete coverage.
Including and framing shots of any company logos and brand names is always useful for promotional purposes. For non-profit events it's desirable to include the sponsor logos and marketing materials on site.